The SMPS Online Marketing Resource Center is your source for continuous education on marketing professional services in the A/E/C marketplace. Whether you are a seasoned marketer or a technical professional looking for assistance with marketing and business development, the Center has a wealth of resources that will make your job easier.

The SMPS Online Marketing Resource Center is structured around the Domains of Practice for Professional Services Marketing. In keeping with our mission to be the premier source of education and information in marketing professional services in the built and natural environment, SMPS has conducted a practice analysis to articulate and confirm the profession's body of knowledge and the skills most critical to professional competence. These knowledge and skill sets are classified under the six domains. To see the detailed list of knowledge areas and skill sets for each domain click here.

The site is organized in a user-friendly fashion. Simply click on the domain for which you need resources. You will then find an extensive list of resources available on that topic. From books to cassettes, web sites to full text articles, you're sure to find something to meet your specific needs. Or, if you prefer, you can search the entire collection. You can even purchase books from SMPS directly through the site. To find out how to purchase resources, go to the How to Purchase Resources section of the web site.

The practice of professional service marketing is defined by six performance domains, or major areas of responsibilities. Select one of the following for more information about resources available on each topic:

	Marketing Research - Gathering and analyzing data related to markets, competitors, and prospects; social, cultural, and economic conditions; and regulatory changes as they affect markets.
	Marketing Plan - Formulating the firm's marketing plan by: (a) identifying current and anticipated marketing trends, opportunities, and problems; (b) helping to develop the firm's long-range strategic plan; (c) developing recommendations on market opportunities, prospective clients, goals, and strategies; and (d) preparing and implementing action plans, schedules, and marketing budgets.
	Client / Business Development - Building new or repeat business opportunities for the firm through (a) maintaining and expanding existing client relationships; (b) forging new relationships with prospective clients; and (c) project lead finding and tracking activities.
	SOQs / Proposals - Strategizing, developing and writing statements of qualifications (SOQs), proposals, and related materials; organizing/rehearsing presentations; and negotiating contracts.
	Promotional Activity - Developing, implementing, and coordinating efforts to promote the firm through advertising, public relations activities, and media outreach.
	Information, Resource and Organizational Management - Internal communications, information management, staff training, and activities to enhance organizational effectiveness.