Lunchtime Learning Labs

For SMPS Members Only

There’s more than one way to feed your brain. Grab your lunch—or breakfast—and join SMPS on GoToWebinar for Lunchtime Learning Labs.

This FREE educational series features great topics and respected speakers who can help you build skills to work smarter, advance your career, and build your firm’s business.

Offered every other month and providing 1 CEU, the programs will run between 45 and 60 minutes—to fit into your busy schedule.

Are you a CPSM? When you participate in a lab, you will earn continuing education units toward recertification for SMPS’s Certified Professional Services Marketer (CPSM) program.

It’s simple to participate:
1)    Choose any lab—or choose all of them.
2)    Pre-register.
3)    Look for an email with the access code for the program.
4)    Join us on GoToWebinar on the program date.

Labs will be recorded and available in the Lunchtime Learning Labs folder in the Marketing Resource Center on MySMPS after the program.

How to Get Meetings with the Most Unreachable Clients

November 2, 2016, at Noon EST

Instructor: Matthew Handal, Manager - Business Development, Trauner Consulting Services, Inc.

Matt Handal Learning Lab

Are you finding potential clients hard to reach? Do they ignore your emails or phone calls? Do you secretly avoid walking up to clients at events because you’re not exactly sure what to say?

And what about business development? Do you wish it was a little easier and less frustrating? Are you looking to do more business development, but are unsure precisely where to start?

If you answered ‘yes’ to any of these questions, our next Lunchtime Learning Lab is perfect for tackling these business-development challenges. Our hour-long session is all about finding out what’s holding you back from success.

Armed with new tactics, you’ll open the door to getting client contact information, sending emails they’ll respond to, setting up meetings, and following up in the most effective manner. Along the way, you’ll hear stories of emails gone wrong, disastrous client meetings, and innovative client outreach experiments.

Learning Objectives

1.    Find contact information for just about anyone
2.    Craft emails that busy people will likely respond to (even if they haven't in the past)
3.    Get in front of the right people in person and on the phone
4.    Pitch a meeting that will be tough for potential clients to refuse

About the Instructor:
Matt Handal was a marketer submitting boilerplate proposals and materials that were indistinguishable from his competitors'. He had no idea how to convince new clients to buy his firm's services. And worst of all, nobody would listen to him. One day, he stumbled upon academic research on how people really make decisions. Since then, he’s helped his firm beat incumbents, convinced government clients to give his firm sole source contracts, written a top-rated book about proposal-development secrets, and had clients fly him across the country to teach them how to apply Mind Marketing to their business.

Register now.

For More Information:

Contact Natasha Moussavi, SMPS Headquarters, at 1.800.292.7677, ext. 243, or