Think Tank

April 2012: SMPS Foundation Think Tank: Bridging the Gap Between Management and Marketing

• Article by Esther D'Amico (ENR New York): "SMPS Conferees Stress Communication, Team-Building"
• Program and Panelist Bios

Fall 2010: Wake Up, Recover, and Grow in 2011!

• Article by Judy Schriener (Engineering News–Record): “Recession's Realties, the New Normal and How to Win Work”
• Event Tweet Transcript from Twitter
• Program Descriptions and Panelist Bios

November 2009: Breaking Through the Commoditization Barrier and Creating Strategic Advantage

• Program Descriptions and Panelist Bios
• Final Report

This report offers a summary of the critical subject matter covered “Breaking Through the Commoditization Barrier and Creating Strategic Advantage.” The morning session looked at the challenges of integrating marketing and business development in an A/E/C practice. The afternoon session concentrated on a significant fallout of the economy: the commoditization of professional services. The report features the discussions, observations, and recommendations of both panels; biographies of the panelists and moderators; and a suggested reading list.

February 2009: “The Upside to a Down Market”

• Article by Craig Park, FSMPS, Assoc. AIA (Marketer, August 2009): “The Upside to a Down Market: Notes from the SMPS Foundation Think Tank”
• Article by Steve Setzer (Engineering News–Record): “Package Won’t Outweigh Impact of Credit Crunch”
• Program Descriptions and Panelist Bios

For More Information

Contact Michele Santiago, SMPS National, at 1.800.292.7677, x245, or michele@smps.org.