A/E/C Essentials: An Introduction to the Design and Construction Industry

Master building industry basics and become a more valuable team player in this day-long, interactive seminar. “A/E/C Essentials” was created specifically for design and building industry novices who want to improve their job performance and increase their value to their firms.

• Program Description
• Powerful, Persuasive Proposals Seminar Description
• About the Instructor
• Earn CEUs
• Registration Fee

Dates & Cities

Click on city link to register online.

2008-09 Education Series - New Dates Announced! Register Today!

Seattle, WA
A/E/C Essentials, November 6, 2008
Powerful Persuasive Proposals, November 7, 2008

Minneapolis, MN
A/E/C Essentials,  November 13, 2008
Powerful Persuasive Proposals, November 14, 2008

Honolulu, HI
A/E/C Essentials,  November 24, 2008
Powerful Persuasive Proposals, November 25, 2008

Kansas City, MO
A/E/C Essentials,  February 26, 2009
Powerful Persuasive Proposals, February 27, 2009

Orlando, FL
A/E/C Essentials,  March 12, 2009
Powerful Persuasive Proposals, March 13, 2009

Los Angeles, CA
A/E/C Essentials,  April 2, 2009
Powerful Persuasive Proposals, April 3, 2009

Nashville, TN
A/E/C Essentials,  April 16, 2009
Powerful Persuasive Proposals, April 17, 2009

Dallas, TX
A/E/C Essentials,  April 30, 2009
Powerful Persuasive Proposals, May 1, 2009

Washington, DC
A/E/C Essentials,  May 14, 2009
Powerful Persuasive Proposals, May 15, 2009

Register Today!

‹Register online today by clicking on dates and location links on the left.

Registration Form  (download)

Printable Brochure  (download)

Fax: 703.549.2498
Phone: 800.292.7677, x223

Complete form above and mail with payment to:

SMPS
Attn: Education
44 Canal Center Plaza, Suite 444
Alexandria, VA 22314

Bring "A/E/C Essentials" to Your Office!
Can't make it to one of the locations listed to the left? SMPS will come to you! SMPS’ in-house programs offer training for larger teams for a fixed price. This means no time out of the office, no travel expenses, and consistent training for the entire group. Each program can be tailored to meet your organization’s needs and schedule. Call 800.292.7677, x228, for details and pricing.

Program Description
Are you new to the design and building industry? Are you baffled by industry buzz words and jargon, interrelationships, and responsibilities? If you answered "yes" to any of these questions, then "A/E/C Essentials" is for you! This concentrated, one-day seminar was created exclusively for the design and building industry novice. Starting with industry basics, you will learn:

• The roles of the architect, engineer, and contractor
• How a project emerges from a client’s need and progresses from concept to finished structure
• History and size of the U.S. construction industry
• Top professional associations and their role in the industry

A case study will be used throughout the day to tie learning to an actual A/E/C project. Interactive exercises encourage networking while reinforcing important concepts. By the end of the day you will understand:

• The roles of the architect, engineer, and contractor
• How clients select design/construction firms
• Project delivery systems, fees, and phases
• How projects are financed
• How technology impacts design and construction
• Broad trends and future issues of the industry
• Regulatory compliance and insurance issues 
• Clients: who they are, how they differ, what they value

What You Get

• 100-page seminar and workbook
• Bibliography and web site resource lists
• Glossary of abbreviations, industry terms, and acronyms
• Sample cost guide
• Rankings of top A/E/C firms
• Mathematical tables and conversion tables
• Recommended book list for further reading

Who Should Attend?
Professionals with less than 12 months of industry experience working in:

• Marketing
• Business Development
• Administration
• Finance/Accounting
• Human Resources
• Information Technology

ADDITIONAL EDUCATIONAL OPPORTUNITY:

Enhance your learning experience with a one-day seminar offered the day after “A/E/C Essentials” by instructor Dr. Dennis Schrag.

Powerful, Persuasive Proposals
Crafting winning proposals is part art and part science. This seminar will provide a solid, proven system for preparing proposals that resonate with clients.  Participants will learn:

• the truth about the client selection process
• how to reduce chaos in proposal development
• why a win strategy is so important and how to develop one
• how to write a proposal that is readable
• how to sell hard in the proposal
• production elements that make your proposal memorable.

About the Instructor
Dr. Dennis Schrag is the president of The Longview Group, a management consulting organization that provides training services nationally and internationally. Dr. Schrag is currently on the faculty of the Henry B. Tippie College of Business at the University of Iowa and teaches a variety of MBA-level courses. Prior to joining the University of Iowa, he was the corporate marketing manager for The Stanley Group, an ENR 100 firm. Dr. Schrag is a Fellow of SMPS and is a trustee of the SMPS Foundation.

Earn up to 13 CEUs!
"A/E/C Essentials" and "Powerful, Persuasive Proposals" are each approved for 6.5 hours of Certified Professional Services Marketer (CPSM) continuing education units from SMPS.

Registration Fee

Cancellation Policy Cancellations must be received in writing by mail, fax, or e-mail and sent to SMPS, 44 Canal Center Plaza, #444, Alexandria, VA 22314, 703.549.2498 (fax), or continuouslearning@smps.org. Registration fees will be fully refunded if written cancellation is received two weeks prior to the event. No registration fees will be refunded with less than two weeks' notice. A substitute may attend for no extra charge in another city within 12 months of the original event, provided SMPS is notified of the substitution or transfer prior to the start of the event. A registration can be transferred only once and fees cannot be refunded after a transfer has been made. If SMPS cancels a workshop for any reason, SMPS' liability is limited to the workshop fee. SMPS policies are subject to change without notification.