SMPS can help you, as a firm owner, to make new connections in the A/E/C community that can lead to business opportunities; develop your employees’ business development, marketing, and leadership skills; and establish your company as a thought leader in the design and building industry.

Below are some resources to support you in managing your business. These are just a sample of the hundreds of resources available to you, as a member, in SMPS's Marketing Resources Center.

Publications to Read

• Article: "The 4 Ps of Marketing for Architects"
• Report: “Impact of Deteriorating Margins on the Design Construction Industry”
• Article: “What It Takes to Win (in Any Market): The Cold, Hard Truth”
• Blog: The Urbanophile
• White Paper: “What Drives Managerial Use of Marketing vs. Financial Metrics and Does It Impact Performance?” (an industry study hosted by The Paul Merage School of Business, University of California, Irvine in cooperation with SMPS)
• Book: It’s About THEM: Building the Marketing Driven Organization

Tools to Use

• Job Descriptions (Excerpted from Blueprints: Guide for Marketing and Business Development Departments in the A/E/C Industry. Members can access the full document--including model marketing departments and the full range of related job descriptions, by logging onto the Web site and clicking on “Members: For Your Eyes Only.”)
• Sample: Go/No-Go Matrix
• Sample: Client Debriefing Survey

Networking and Professional Development Programs to Attend

• Build Business: The Bottom Line
• Managing and Leading a Successful Business Development Team
• SMPS Chapters

Programs for Staff Development

• SMPS University: Leadership Advancement Program
• Career Center
• Certified Professional Services Marketer Program
• Corporate In-House Training
• Marketing Communications Awards
• Webinars

People to Connect With

• Business Development Institute
• National Board of Directors
• National Staff
• A/E/C Buyer's Guide

Ways to Get Involved

• Speaking: Call for Presentations for Build Business 2012
• Volunteering: Call for National Volunteers
• Writing: Editorial Guidelines for Contributing Authors to Marketer