Who Are the Jurors?
Jurors are selected for their expertise in marketing, communications, and the design and building industry. The entries in each category will be evaluated on Judging Day by a panel of four or more jurors representing the A/E/C industry, media, design and graphics professions, and clients. Feedback and trends identified by the jurors are provided to all entrants, along with copies of their scoresheets.
Judging Criteria and Scoring
All entries will be evaluated using the following point system:
| 1. |
Marketing Objectives |
10 |
| 2. |
Creativity |
10 |
| 3. |
Quality |
10 |
| 4. |
Content |
10 |
| 5. |
Results |
10 |
| |
TOTAL POINTS: |
50 |
Awards will be given only if the entries meet all the necessary criteria.
Awards
Awards are distributed for first-, second-, and third places in each category, as appropriate. Winners will be announced on stage at the Awards Gala on July 12, 2012, during Build Business (www.buildbusiness.org), the SMPS National Conference.
Best of Show Award
First-place entries in all categories will be considered for the 2012 Best of Show award. Editors of major national industry publications and representatives of industry associations will select the Best of Show. The winner will be announced during the Awards Gala on July 12.
People's Choice Award
All winners are eligible for the People's Choice Award. Winning MCA entries will be displayed during Build Business. Conference participants will be invited to vote for their favorite entry. The winner will be announced during the Awards Gala on July 12.