FOR IMMEDIATE RELEASE
Contact: Michele Santiago
800.292.7677, x245, or michele@smps.org
SMPS Announces Schedule for Business Development Workshop for Design and Building Industry
ALEXANDRIA, VA—The Society for Marketing Professional Services (SMPS) is proud to announce the 2012 schedule for its workshop “The Basics of Business Development in the A/E/C Marketplace.” Registration is available at www.smps.org/bdbasics.
This workshop is designed to prepare architects, engineers, contractors, business developers, and marketers to find new project leads and connect with clients. The day-long program provides attendees with the tools and techniques to find leads, meet clients, and grow their businesses in any construction market.
By the end of the day, attendees will understand how to:
1. generate leads that end in contracts
2. prepare for a networking event and work a room
3. connect with the different personality styles among clients
4. use BD strategy to build profitable business for a firm
The program is taught by seasoned practitioners representing some of the most successful architectural, engineering, and construction firms in the United States. They will guide attendees to:
• identify their firm’s specific business development needs
• evaluate the effectiveness of their current sales efforts
• strengthen their firm’s business development strategy
• explore effective solutions to challenging business development situations
In addition, attendees will benefit from robust discussion and examples shared by workshop participants. A recent attendee observed, “This program is very beneficial to those who may have little or no training in BD. Effective BD requires special skills and techniques, just like any technical profession. The workshop gave me some added confidence and know-how to come back to my firm and guide the technical staff in BD approaches and plans.”
2012 Locations and Dates
Houston: March 27
Kansas City: April 3
Philadelphia: April 10
Honolulu: April 19
Indianapolis: May 15
San Francisco: July 11
Programs run 8 am – 4:30 pm. To learn more about this workshop, visit www.smps.org/bdbasics.
About the Society for Marketing Professional Services
The Society for Marketing Professional Services (www.smps.org) represents a dynamic network of 6,000 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty construction firms located throughout the United States and Canada. The Society and its 50+ chapters benefit from the support of 3,600 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors. SMPS’s mission is to advocate for, educate, and connect leaders in the building industry. SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.