Research and White Papers

Participate in important research about A/E/C Firms and the Web

The SMPS Foundation is collecting data for A/E/C Firms and the Web: The Seller’s Perspective, the first deliverable in its Informed Strategies Series. Be a part of this important research by completing this 22-question survey. The data collected will be used to share benchmarks of respondents’ website data and address how A/E/C firms are using online platforms to reach clients and prospects.  The survey will take approximately 20 minutes to complete and covers topics such as websites, digital advertising, blogging, social media and metrics. If your firm uses Google Analytics, please have that data available while taking the survey. Thank you in advance for your support of the SMPS Foundation and this study. If you have any questions, please contact Hope Wilson, PMP, CPSM.
 
Click here to start the survey.
 
About the Research
In the SMPS Foundation’s 2013 publication, A/E/C Business Development: The Decade Ahead, interviews with more than 100 buyers and sellers resulted in key findings about behavior in business development and decision making. One of the findings, “Some buyers say, ‘Don’t find us; we’ll find you,’” related to the fact that clients are increasingly using the internet to research firms. Feedback from sellers also reiterated the importance of having a strong online presence. For its first two Informed Strategies Series reports, the SMPS Foundation seeks to dive deeper into the topic of web presence. The purpose of the inaugural report is to benchmark A/E/C firm’s web presence and analytics.
 
About the SMPS Foundation
The SMPS Foundation, a not-for-profit organization, was formed to promote research and education that advances the fields of professional services marketing and business development. Learn more.


Foundation Debuts Business Development Research Book

The SMPS Foundation released its research book, A/E/C BUSINESS DEVELOPMENT – The Decade Ahead, during the 2013 conference of the Society for Marketing Professional Services.

Business development in the design and construction industry has become a highly specialized discipline. Those intimately involved with business development for professional service firms recognize that people hire people, and understanding the motives and motivations of those who purchase and sell architectural, engineering, and construction (A/E/C) services opens a portal to genuine success.

The SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services. A team of almost 30 marketing and business development professionals—most of whom are Certified Professional Services Marketers (CPSM) or Fellows of SMPS—recently completed a year-long effort to research and analyze the current state of buying and selling and to identify key forces that will impact business development in the A/E/C industry in the coming decade. A/E/C BUSINESS DEVELOPMENT – The Decade Ahead documents the findings of this comprehensive research initiative.

The book offers an informative look at the future of the industry from the perspective of buyers and sellers. The findings and recommendations will aid professional services firms to enhance competitive advantage, deepen business development knowledge and skills, and plan strategically for the future.

A/E/C BUSINESS DEVELOPMENT – The Decade Ahead is available in print and PDF (ready for immediate download) formats now. A Kindle version will be available soon on Amazon.

Please view the video below to learn more about the book from Foundation Trustee Scott Butcher, FSMPS, CPSM, or read the article about the book from the April 2013 Marketer. 

 

Publication date: July 31, 2013

For more information, contact SMPS Foundation Trustee Scott Butcher, FSMPS, CPSM.

Download the SMPS Foundation White Papers

White Papers from 2001–2011 are available to SMPS members free of charge through the SMPS shopping cart. To get to the cart, click on this link. Order the papers you want to download. Upon completion of your order, you will be able to download the PDFs by visiting “My Account” and then, “My Downloads.”

*Please note: you must first log in to the SMPS Web site to receive the free member price.

Non-members may purchase SMPS White Papers as well for a nominal fee. You must create an account in order to purchase and download the research papers. Then, visit the cart and select the papers you wish to order. Upon completion of your order, you are able to access the PDFs by visiting “My Account” and then, “My Downloads.”

If you need assistance with this process, contact michele@smps.org or call 1.800.292.7677 ext. 245.

Click here for descriptions of White Papers released from 2001–2011.

For more information

Contact Molly Dall'Erta, SMPS Foundation Staff Liaison, at 1.800.292.7677 or 1.703.549.6117, x231, or molly@smps.org.