Join us in Washington, DC from October 11–12, 2010 for the
Fall 2010 SMPS Foundation Think Tank, “Wake Up, Recover, and Grow in 2011!”

Monday, October 11
6 – 7:30 pm Networking Reception (included in Think Tank registration)
Reception Location: TBA

Tuesday, October 12
7:30 – 8:30 am Registration and Continental Breakfast
Location: Washington City Club–Columbia Square, Lower Level, 555 13th Street, NW, Washington, DC 20004

8:30 – 8:45 am Welcome

8:45 – 11:45 am Panel Discussion: A/E/C Firm Success Stories
Top executives from innovative A/E/C firms will share their success stories and advice for growth in 2011.
• David L. Richter, President and COO, Hill International
• Thomas Z. Scarangello, P.E., Chairman, Thornton-Tomasetti
• Jim Slack, CEO, Slack and Company
• John Tarpey, Regional CEO-North Region, Balfour Beatty
• Doug Wignall, Director of the HDR Healthcare Program, HDR

Noon – 1:30 pm Luncheon Keynote Presentation: “Fast Forward—Marketing for Changing Demographics” by James Chung, President, Reach Advisors

1:30 – 4:15 pm Panel Discussion: Owner and Client Expectations for 2011
Owners and clients from various industries and government agencies will discuss their expectations for the coming year.
• American Association of State Highway and Transportation Officials (Invited)
• US Army Corps of Engineers (Invited)
• Federal Highway Administration (Invited)
• Robert Peck, Commissioner of Public Buildings, General Services Administration (Invited)
• Steve Thweatt, VP, Design and Construction, Emory University

4:15 – 4:30 pm Wrap-Up

Program Moderators:
• Thomas D. Boogher, CPSM, Executive Vice President/CMO, Professional Service Industries (PSI)
• Janice Tuchman, Editor-In-Chief, Engineering-News Record

This Think Tank is approved for 5.5 hours of Certified Professional Services Marketer CEUs and 5.5 hours of AIA LU hours.

Need more information? Download the informational  Think Tank flyer here.

Fall 2010 SMPS Foundation Think Tank: Registration

Ready to register? Download the  Think Tank registration form here.

Think Tank with Networking Reception:

Early-Bird (By September 24): $260/person

After September 24: $325/person

Networking Reception Only (October 11): $45/person

Attending the ULI Fall Meeting? Arrive a day earlier and experience “Wake Up, Recover, and Grow in 2011!

If you have questions, contact Michele Santiago, SMPS National Marketing Manager.

Now Available! The November 2009 Think Tank Report, "Breaking Through the Commoditization Barrier and Creating Strategic Advantage"

This report offers a summary of the critical subject matter covered during the SMPS Foundation's second Think Tank, "Breaking Through the Commoditization Barrier and Creating Strategic Advantage," held in New York City in November 2009. Over the full-day program, two distinguished panels composed of practitioners and consultants candidly discussed current issues impacting the A/E/C industry  and how their respective firms are responding. The morning session looked at the challenges of integrating marketing and business development in an A/E/C practice. The afternoon session concentrated on a significant fallout of the economy: the commoditization of professional services. The report features the discussions, observations, and recommendations of both panels; biographies of the panelists and moderators; and a suggested reading list.

Cost: $50 (This item is available in electronic format as a password-protected PDF download.)

Special Offer: Purchasers of this report will be eligible for a $50 discount on the registration fee for the next Think Tank session, tentatively scheduled for October 12, 2010, in Washington, DC. Details of the next Think Tank will be announced in the coming weeks, and information will be e-mailed to all purchasers of this report.

Purchase Now

Fall 2009 SMPS Foundation Think Tank: "Breaking Through the Commoditization Barrier and Creating Strategic Advantage"

Special thanks go out to Jeff Waters, Senior Managing Director, CBRE Consulting, for filling in on the afternoon panel in place of Guy Geier.


Download the November 2009 Think Tank program here.  

Follow this link to view all of the photos from November 2009 Think Tank! Visit SMPSNational on Twitter or search for #smpsftt to follow the conversations from the Think Tank.

Want to follow SMPS on Twitter, LinkedIn, or Facebook, just click on the respective links and sign up!

Think Tank

Panel Discussion One: Recalibrating the relationship between marketing and business development

How are firms fostering greater integration among  direct activities (business/client development) and indirect activities (branding, communications, research, resources) to create strategic advantage?

Distinguished Panelists:

David Harkleroad
Managing Director, Global Marketing
Hay Group

Suzanne Lowe
President
Expertise Marketing LLC

Sheryl Maibach, FSMPS
Chief Marketing Officer
Barton Malow Company

Kirsten Sibilia, Assoc. AIA
Chief Marketing Officer
JCJ Architecture

William Viehman, AIA, LEED AP
Principal
Perkins + Will

Moderator:

Nancy Egan, FSMPS
Principal
New Voodou

Panel Discussion Two: Differentiating your firm in a commoditized world and getting paid what you are worth

Distinguished Panelists:

Guy Geier, FAIA, FIIDA
Senior Partner
FXFOWLE Architects

Ben Kaplan
Vice President and General Manager
Turner Logistics

Jacque Rast
President, Major Programs
CH2M HILL

Paul Zofnass
President and Founder
Environmental Financial Consulting Group

Moderator:

Diane Creel, FSMPS
President/Chairman/CEO
Ecovation Inc. (Retired)

Event Details*

Networking Reception
Thursday, November 12, 6–7:30 pm
The Terrace Club, 25 West 51st Street, New York

Think Tank
Friday, November 13,  8:00 am–4:30 pm
McGraw-Hill Companies, 1221 Avenue of the Americas,  50th Floor, McGraw Room, New York

*subject to change         

This Think Tank is approved for 5.5 hours of Certified Professional Services Marketer CEUs and 5.5 hours of AIA LU hours.

Registration

Ready to reserve your seat? Download the registration form by clicking here.

Think Tank with Reception:    

• Register by September 30:                  $260/person
• Register on or after October 1:          $325/person
  

Networking Reception Only:                       $45/person

Need more information? Call the SMPS Foundation at 1.800.292.7677 ext. 222 or download the informational flyer here.

Great sponsorship opportunities are available!

Differentiate your company in front of this distinguished audience: Contact Christine Chirichella at 1.800.292.7677, ext. 227, or christine@smps.org or download the sponsorship form here. 

Think Tank Sponsors:
 

Platinum

Media

Gold

Silver

Silver

Silver

Bronze

Jeffrey Cellucci Dennis M. Schrag, Ed.D., FSMPS, CPSM Nancy J. Usrey, FSMPS, CPSM Rhodes B. White, FSMPS, CPSM SMPS Foundation Think Tank: “The Upside to a Down Market” February 2009 Follow this link to view "The Upside to a Down Market: Notes from the SMPS Foundation Think Tank," edited by Craig Park, FSMPS, Assoc. AIA, that appeared in the Marketer in August 2009. Follow this link to view the article by Steve Setzer that appeared in ENR following the February 2009 Think Tank program. To review the session's agenda and panelists' biographies, follow this link to a copy of the program's brochure. To Watch Video Clips from "The Upside to a Down Market" session please click here.