SMPS Foundation Announces 2010 White Paper
Authors/Topics
Through its annual White Paper program, the Foundation produces
ground-breaking research that provides a true benefit to SMPS, its
members, and the industry. In 2010, the SMPS Foundation will
commission seven white papers, which will be widely distributed and
presented in 90-minute sessions as a part of the educational program at
Build Business 2010 in Boston next July.
| Paper Topic/Title |
Author |
Author |
Liaison |
| "Managing Up/Managing Down" |
Lisa A. Fingar, CPSM, Marketing Manager, SWBR Architects &
Engineers PC
|
Thomas A. Zimmerman, FAIA, President, Z2 Architecture PLLC
|
Taree Bollinger, CPSM, Director of Administration & Marketing,
FCS GROUP
|
"The 21st Century Marketing/BD Department"
|
Sally Handley, FSMPS, President, Sally
Handley Inc.
|
|
Julie Olson, FSMPS, President, Godwin Olson LLC
|
| "Marketing Implications of the Creation of
Megafirms" |
Scott E. Mickle, CPSM, BD & Marketing
Director, LandDesign
|
Alexandra S. Brown
|
Marion Thatch, FSMPS, CPSM, Marketing Director, AMEC Geomatrix,
Inc.
|
| "Assuring a Successful Changing of the Guard" |
Kirsten A. Sibilia, Assoc. AIA, LEED AP, Chief Marketing Officer,
JCJ Architecture
|
Timothy F. Hegarty, Partner, Zetlin
& De Chiara |
William Long, PE, CPSM, LEED AP,
President, Trinium Resources Group
|
| "Privativation of Infrastructure and Effects on
A/E/Cs" |
Leslie Sluger, AIA, LEED AP, Principal, WALS
Studios |
Stephanie S. Satterfield, Marketing Manager, BeeryRio
|
Larry Casey, CPSM, Senior Vice President,
Skanska USA Building Inc.
|
"Bridging Business Development and PR to Yield Greater Outcomes"
|
Kristy B. Kevitt, LEED AP, Principal, Business
Development, SmithGroup |
Sommer Caraway, Public Relations Coordinator, SmithGroup
|
Rhodes B. White, FSMPS, CPSM, President, White
Consulting |
"China 2020: How China's Growth and Future Will Impact Business
Development in the A/E/C"
|
Lisa A. Thorburn, LEED-AP, CTS, Principal,
Thorburn Associates
|
|
Warren Simonds, PhD, LEED AP, DBIA, Vice President
& CMO, Willis A. Smith Construction
|
Foundation Research
The Society for Marketing
Professional Services Foundation supports original research and White
Papers on topics relevant to the A/E/C industry. To download and
review the pdfs  , click on the studies listed
below.
Just Released! 2009 White
Papers from the SMPS Foundation
Click the link below to access the summaries of six
significant studies that will impact your firm.
2009 White Paper Summaries
2009 Papers
-
- 2009 Social Networking for Competitive
Advantage: How Professional Services Firms Differentiate Themselves to
Win Work, Recruit, and Retain Talent
by Regina M. Connell; Barbara D. Shuck,
FSMPS, CPSM; and Marion Thatch, FSMPS, CPSM
To view the presentation authors gave during 2009 Build
Business, click here.
-
- 2009 International Success in the A/E/C World:
Benchmarks and Best Practices
by William R. Long, PE, LEED AP, CPSM
To view the presentation the author gave
during 2009 Build Business, click here.
- 2009 Integrated Project Delivery: Reality and
Promise: A Strategist’s Guide to Understanding and Marketing
IPD
by Ted Sive, FSMPS
To view the presentation the panel gave during 2009 Build
Business, click here.
- 2009 Wisdom, Wrinkles, and Worth: Boomers in the
Office, Today and Tomorrow
by Scott W. Braley, FAIA, FRSA
To view the presentation the author gave during 2009 Build
Business, click here.
2008
Papers
2007 Papers
2006 and Earlier
Papers
|
