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INVEST IN YOUR
FUTURE
The SMPS Foundation invites you to take
us up on the challenge and INVEST 2
THRIVE. We need your help to realize all of the
outstanding projects planned for the coming year that will
support you and the industry. While we’ve raised $68,000
since the inception of this campaign, additional funds are needed in
order to complete these vital projects.
Upcoming projects
include:
• six
new White
Papers on critical marketing and management
topics
• a “Think
Tank”to
discuss current challenges and explore solutions for the
design and building industry
• a Salary and
Expense Survey for professional services marketers and business
developers
• the update of the Marketing Handbook for the Design and Construction
Professional (third
edition)
We know that you receive
countless requests for monetary support. So, you may be wondering,
“How is this request different?” or “Why should I
donate now?” Both of these are valid questions. The difference
lies in the fact that the
research and education funded by the SMPS Foundation will
directly benefit you, your firm, and the industry. The projects undertaken by the
Foundation advance the body of knowledge in the field of professional
services marketing and promote the role and value of marketing in the
industry.
A recent example of such a
project is the series of
eight white papers commissioned and published
by the SMPS Foundation earlier this year on topics relevant
to A/E/C marketing and business development professionals,
including:
· ownership options for non-technical professionals,
· recruitment of Generation Y leaders,
· the roles of women and minorities in firm
management,
· recent changes in the A/E/C selection process,
· the competitive advantage of third-party
endorsements,
· word-of-mouth marketing,
· differentiation via qualifications, and
· the social responsibilities of sustainable
design.
If you haven’t seen this
research, please take a few minutes to access these papers on
the Research
page of this site.
There is no charge to view
this valuable research, and you can download and share it with your
colleagues.
These types of projects funded by the
SMPS Foundation can help you keep up with evolving industry
practices and allow you to elevate the professionalism of your
work, advance your career, and build business for your firm. The
SMPS Foundation relies solely on the voluntary support of SMPS members,
their firms, and others with an interest in the work it
performs.
We invite you to take our challenge by pledging a personal
contribution today. We also urge your firm to become a corporate
donor. All donations to the Foundation
are fully tax deductible as charitable contributions and are a great way
to gain additional recognition and exposure for your
firm. Suggested levels of support are found
on the Donor Support
Form, but
contributions in any amount are encouraged and appreciated. All donors, both corporate and individual, will
be publicly acknowledged.
We hope that you INVEST 2
THRIVE and join the growing list of firms and
supporters who have contributed
to our campaign! An investment in the SMPS Foundation is an
investment in your future. Thank you for your support!
Sincerely,
Rhodes White, FSMPS, CPSM
President, SMPS Foundation
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