SMPS Homepage
About SMPSMember ServicesCareer CenterCertificationChaptersEducationAwardsFoundation
Marketing_Resource_Center
 
Education
 Basics of Business Development
 A/E/C Market Insights Forum
 Webinar Series
 Build Business
 Marketing Resource Center
  Search Resources
 Calendar of Events
 Domains of Practice
 Approved Provider Program
            

Marketing Resource Center

Welcome to the SMPS Marketing Resource Center. This is the place to find links to hundreds of online resources and downloadable sample documents to help you be a more effective professional services marketer.

All resources are broken into seven categories:

  1. Market Research - Methodology
  2. Market Research - Sources 
  3. Strategic and Marketing Planning
  4. Client & Business Development
  5. Qualifications/Proposals
  6. Promotional Activity
  7. Business Performance and Operations

The categories align with the SMPS Domains of Practice, which document the critical knowledge and skill sets that professional services marketers must process. Some of the most popular resources are available on this page or you may use the Advanced Search function to search through the entire Marketing Resource Center. This is is a growing resource that is enriched by the support of the entire SMPS community. We encourage you to search for resources but also share your own. If you have a resource you'd like to submit, simply e-mail continuouslearning@smps.org and include the resource link or sample document.

Market Research - Methodology   Market Research - Sources
 Image

The Marketing Handbook for the Design and Construction Professional

With 64 articles by more than 70 contributors and 18 reviewers, this all-new and thoroughly revised handbook covers every aspect of marketing in the design and construction industry.

   Image

Construction.com - The Construction Marketplace

By connecting decision-makers to a wealth of information and intelligence,  Construction.com is the most active online community of architects, engineers, contractors and other key players in the industry.

Image

Marketing Research Association

An association providing resources and training in the market and opinion research profession.

   Image

Education Resource Organizations Directory

Online directory operated by the U.S. Department of Education that includes thousands of organizations that provide education-related services on a state, regional, or national level.


Click here to view all Market Research - Methodology resources.

 
Click here to view all Market Research - Sources resources.
 
Client & Business Development   Strategic and Marketing Planning
Image

Presentation Debriefing Questionnaire

A post presentation questionnaire to help determine the effectiveness of the presentation. Sample document courtesy of Barton Malow Company.

   Image

Strategic Plan Goal Tracking Worksheet

A form for tracking status of strategies related to specific strategic goals. Sample document courtesy of SmithGroup.

Image

Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients (Hardcover)

Divided into two comprehensive parts-The Rainmaker Model and The Elements of Rainmaking-Creating Rainmakers outlines all the steps you should take to turn your professional staff into a powerful team of sales winners. 

  Image

Create and Implement a Strategic Marketing Plan

In this 90-minute Webinar, discover the important aspects of a strategic marketing plan, how to sell it internally, and how to implement tactics to ensure maximum results. 


Click here to view all Client & Business Development resources.
 
Click here to view all Strategic and Marketing Planning resources.
 
Promotional Activity   Qualifications/Proposals
Image

Resume Format Specification Template

Template for standardizing firm resumes for use in proposals. Sample document courtesy of Vanderweil Engineers.

  Image

Red Review Checklist

A questionnaire/checklist for the proposal final red review. Sample document courtesy of The Farnsworth Group.

Image

Direct Marketing News

DMNews is the industry leader in coverage of direct marketing. DMNews reports on all channels of direct marketing including direct mail, search, e-mail, multichannel retail, media, list and Internet marketing.

   Image

Writeboard

A free service that allows users to write, share, revise, and compare text documents on the web. Users can save every edit, roll back to any version, and easily compare changes in a Writeboard collaboration.


Click here to view all Promotional Activity resources.
 
Click here to view all Qualifications/Proposals resources.

 

Business Performance and Operations

Image

Getting to Yes: Lessons in Grassroots Leadership

The rapid changes in our economy and the structure of business have wreaked havoc on the practice of management. Managers and employees that embrace these changes are the best positioned to succeed.

 

Image

American Management Association

Since 1923, the business community has turned to AMA for the practical training and business tools needed to improve individual and organizational performance-and achieve bottom-line results.

 

 


Click here to view all Business Performance and Operations resources.
 

 

Looking for more resources?  Click here to use Advanced Search and access hundreds more resources.

 

Resource Types Key:

Blog Book Industry Association Marketer Article Recorded Presentation Sample Document Web Site
 Image  Image  Image  Image  Image  Image  Image

 

© 2009 Society for Marketing Professional Services. All rights reserved.