A/E/C Market Insights Forum: Trends and Forecasts for Strategic Planning

Presenter: Mark F. (Rusty) Sherwood, Vice President, Market Development, McGraw-Hill Construction’s Global Accounts

Don’t miss this chance to gain access to the most up-to-date, regional market data from McGraw-Hill Construction and participate in peer roundtable discussions about the implications for A/E/C marketing.

This half-day workshop and roundtable discussion combines the most current economic knowledge, leading trends, best practices, and real-world solutions to create strategic advantage for your firm. In each U.S. region--West, Midwest, and Northeast--McGraw-Hill Construction will present regionalized market data to help you create targeted strategies and solutions for your firm.

Equip your firm’s leadership with the latest market knowledge to take your business to the next level.

In this workshop you will:

• Gain an up-to-the-minute perspective on the factors driving U.S. construction in your market (West, Midwest, or Northeast), including leading regional economic indicators and activity forecasts.
• Review the short- and long-term business implications for A/E/C firms.
• Learn about the impact of the Recovery and Reinvestment Act (a.k.a., the stimulus) and the project types moving forward as a result. 
• Examine the significant regional, national, and international trends shaping where, what, and how construction is taking place.
• Consider the “so-what” strategic implications of these economic indicators and the opportunities and impacts for the A/E/C community.
• Understand what market leaders are doing, or should consider doing, right now with marketing, and business development to strengthen and grow relationships, and develop new business.
• Discuss practical implications for business development and marketing—next steps to turn knowledge into business—with colleagues during the roundtable discussions.

With the knowledge gained during this workshop, you will be able to:

• Uncover where the best opportunities will emerge in building and non-building construction in your region, based on the impact from ARRA and the effects of key industry trends.
• Translate national projections into regional and local potential and ultimately find and pursue the owners and opportunities of this potential.
• Gain a competitive edge in present market conditions and in preparation for the rebound.
• Apply best practices to your firm’s marketing and business development strategies.

What You Get:

• Access to the latest economic and industry information for your region
• Targeted market data to help your firm strategize and plan for the future
• Opportunity to participate in roundtable discussions with peers and industry experts
• 3 hours of CPSM CEUs or AIA LUs
• Continental breakfast and refreshments

Who Should Attend?

• CMOs
• VPs of Marketing/Business Development
• Directors of Marketing/Business Development
• Managers of Marketing/Business Development
• Principals
• Associates

Earn CEUs

“A/E/C Market Insights Forum: Trends and Forecasts for Strategic Planning” is approved for 3 hours of Certified Professional Services Marketer CEUs and AIA LU Hours.

Early-bird discount of $26/person applies to prepaid registrations received 30 days in advance of program date, unless otherwise specified. Teams of three or more employees from the same firm benefit from a $25/person discount on each applicable registration rate. Team registrations must be submitted together and faxed or mailed to SMPS National.

Cancellation Policy

Cancellations must be received in writing by mail, fax, or e-mail and sent to SMPS, 44 Canal Center Plaza, #444, Alexandria, VA 22314, 703.549.2498 (fax), or continuouslearning@smps.org. Registration fees will be fully refunded if written cancellation is received two weeks prior to the event. No registration fees will be refunded with less than two weeks' notice. A substitute may attend for no extra charge or registration can be transferred to the same event in another city within 12 months or the original event, provided SMPS is notified of the substitution or transfer prior to the start of the event. A registration can be transferred only once and fees cannot be refunded after a transfer has been made. If SMPS cancels a workshop for any reason, SMPS' liability is limited to the workshop fee. SMPS policies are subject to change without notification.