|
Each day, the news is filled with sobering stories of
firms facing crises in every form:
“CEO Indicted on
Harassment Charges”
“CFO Embezzles Millions”
“Fire Displaces 200 Companies”
“Pandemic Threatens to Intensify Labor Shortage”
“Building Collapse Kills One, Injures
Five”
Business leaders should have plans
for communicating with employees, clients, and the media in a crisis.
They need to consider how they will recover data, secure equipment,
and/or relocate operations before, during, or after a crisis.
The Professional Services Management Association (PSMA) and the Society
for Marketing Professional Services (SMPS) invite you to the 2008
Executive Leadership Forum, Business Crisis
Management: Preparing for the Unthinkable. This intensive, interactive forum brings together crisis
management experts and firm leaders to identify risks and develop
strategies for surviving business disruptions.
REGISTER
TODAY Print
Registration Form
Before a crisis actually occurs make sure your firm is
prepared and benchmark your plans against others.
The 2008 Executive Leadership Forum presents a unique
opportunity for you and other executives to work with experts to craft
solutions to business crises that can strengthen your operations, your
community, and your industry. These peer interactions will enhance your
understanding of emergency preparedness, give you access to
critical information to protect your business, as well as expand your
professional network in a noncompetitive atmosphere.
Firms sending three or more
executives will benefit from $100/person discount. See the registration
form for details.
AGENDA
Print Agenda
|
Sunday, February 17
|
|
|
5:30 – 7:30
pm
|
Registration and Welcome Reception
|
|
|
|
|
Monday, February 18
|
|
|
8 – 8:45
am
|
Registration and Continental Breakfast
|
|
8:45 – 9:10
am
|
Welcome and Opening Comments
|
|
9:10 – 10:10 am
|
Economic Outlook
Frank Stasiowski, PSMJ Resources
Inc.
To prepare for the future, you must understand today’s business
environment. A/E/C firms are facing many types of risk. Changing market
conditions may be the one risk for which we can best prepare. Look ahead
at what the economy may hold for the industry and begin to prepare your
firm today for the opportunities and threats that may lie ahead.
|
|
10:10 – 10:30 am
|
Networking Break
|
|
10:30 – 11
am
|
Crisis Management Overview
Karen Dye, Sun Microsystems, Inc.
What are firms doing today to prepare for a potential business
interruption? Explore how proactive firms are conducting crisis/business
continuity planning and examine the pros and cons of various plans.
|
|
11 am –
Noon
|
Disasters: What Are We Planning For?
Ellis Stanley, City of Los Angeles, Department of Emergency
Preparedness
Satisfied customers are essential to a firm’s success.
Therefore, it is crucial that firms provide service and support to their
clients to maintain their viability before, during, and after a business
interruption. Gain a clear understanding of the importance of business
continuity planning and the role of the planners within the firm.
Examine the Body of Knowledge for business continuity.
|
|
Noon – 1 pm
|
Lunch and Networking Break
|
|
1 – 2:30
pm
|
Been There, Done That!
Anthony P. Schirripa, Mancini Duffy; Sheryl Maibach, Barton
Malow; John Zumwalt, III, The PBSJ Corporation
Some lessons are better learned from the experienced. During this
panel discussion, hear from three A/E/C firms that have experienced,
survived, and recovered from unique business crises. Understand what
each firm’s state of readiness was beforehand, how they fared, and
their state of preparedness today.
|
|
2:30 – 2:45
pm
|
Networking Break
|
|
2:45 – 3:45 pm
|
Risk Protection
Karen Dye, Sun Microsystems, Inc.; Scot Ferrell, Marsh USA;
Ellis Stanley, City of Los Angeles, Department of Emergency
Preparedness
A natural disaster or act of terror may not always be totally
unavoidable. However, there are precautions your firm can take now to
mitigate the loss of productivity and economic impact. Hear from the
providers of related insurance products and firms leading the charge in
this area. Additionally, gain insight into what local governments are
preparing for and what services they may be able to provide for your
firm.
|
|
3:45 – 4
pm
|
Networking Break
|
|
4 – 5pm
|
Crisis Communications: How to Handle the News Media
Erika Allen, J.D., Ph.D., Word of Law
When a crisis occurs, it is too late to stop and formulate a group
plan of action. In today’s world, the media will be on your
doorstep immediately. Is your firm prepared to handle them? Learn the
basics of how to work with the media in a crisis to avoid making a bad
situation worse.
|
|
5
pm
|
Wrap-up of the Day
|
|
Tuesday, February 19
|
|
|
8 – 9:00
am
|
Breakfast, Welcome and Announcements
|
|
9 – 10:15
am
|
Working Group Breakout Session: Business Continuity Strategies
Human Resources: Laurie Dreyer-Hadley, PSOMAS
Information Systems/Technology: Brett Bonenberger,
BSA LifeStructures
Marketing: Laurin McCracken, AIA, FSMPS, Jacobs
Carter Burgess
Operations: Lisa V. Larrabee, Jones &
Stokes
Finance/Insurance: Christine E. Trainer, 360
Architecture
This session gives you the opportunity to brainstorm with colleagues
from your own operational area. Each group will be charged to identify
the major concerns that would arise in a crisis situation and formulate
strategies to handle them.
|
|
10:15 – 10:30 am
|
Networking Break
|
|
10:30 – 11:30 am
|
Working Groups Report to CEOs
Each of the specialty working groups will present their concerns and
solutions to a panel of A/E/C firm CEOs, who will analyze the
groups’ recommendations and respond.
|
|
11:30 –
Noon
|
Summary and Closing Comments
|
Who Should Attend?
CEOs, CFOs, COOs, CMOs, CHROs, CIOs, CRMOs, and other senior
management team members
Education Credits
The 2008 Executive Leadership Forum is approved for 9
hours of Certified Professional Services Marketer (CPSM) continuing
education credits from SMPS and 9 LUs from the American Institute of
Architects.
About the Hyatt
Regency
21500 Pacific Coast Highway
Huntington Beach, California, USA 92648
Reservations: 800-233-1234
http://huntingtonbeach.hyatt.com
Shimmering views of the Pacific and luxurious
amenities await you at the oceanfront Hyatt Regency Huntington Beach
Resort & Spa. This stunning, Spanish-inspired hotel in
Huntington Beach will delight your every sense, with pampering spa
treatments, irresistible restaurants, ocean adventures and superior
service. Enjoy the endless activities you’ll find at our
Huntington Beach hotel resort – including a heated pool, direct
access to the beach, surf pros, tennis, biking, Camp Hyatt and
more.
The Hyatt Regency is offering Forum attendees a
discounted room rate of $239/night. To reserve a room at this
rate, please call 800-233-1234 and reference the PSMA/SMPS Executive
Leadership Forum. To secure this room rate, you must book your
room before January 23, 2008.
Sponsorship Opportunities
Print Sponsor Prospectus
|
