The Basics of Business Development in the
A/E/C Marketplace
Is your business development plan ready for the rebound?
Whether you’re new to business development or
looking for a structured refresher, "The Basics of Business
Development" will provide you with the skills and tools to build
more business for your firm during the economic recovery.
Led by experienced A/E/C practitioners with stellar
records of winning work for their firms, your investment in this program
will strengthen your business development plan to position your firm
competitively in 2010.
In this interactive, day-long workshop you will learn
the skills and methodologies for developing and maintaining a successful
business development program for your firm.
- Do you really understand the
business development cycle?
- Are you cultivating leads and
sales?
- Do you have a formal process
for contact management in place?
- Can you articulate your
company’s unique value proposition?
- Are you successful at
networking?
- Is your network generating
sales for you and your firm?
If you cannot answer "yes" to each of the questions
above, you cannot afford to miss this workshop. In addition to basic
business development training, gain insight into your specific business
development needs and concerns. You will be challenged to evaluate the
effectiveness of your current sales efforts, to strengthen your
firm’s business development strategy, and to role play effective
business development solutions to difficult situations.
By the end of the day, you will
understand:
- What business development is,
what it is not, and how it is done
- Why business development is
critical to your firm's success
- How to effectively conduct
market research and generate leads that end in sales for your
firm
- How to understand and
communicate with different personality types
- How to prepare for a
networking event and work a room
- How to develop a unique value proposition for your firm
- How to build long-term,
profitable business relationships
- How to use business
development strategy to increase your firm's profits
Who Should Attend?
- Associates
- Business Development
Associates
- Business Development
Managers
- Marketing Managers
- Principals
- Project Architects
- Project Engineers
- Project Managers
Earn CEUs
 
"The Basics of Business Development in the A/E/C
Marketplace" is approved for 6.5 hours of Certified Professional
Services Marketer CEUs and AIA LU Hours.
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Check back for 2010-2011 dates!
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| "This program is very beneficial to those who
may have little or no training in BD. Effective BD requires special
skills and techniques, just like any technical profession. The workshop
gave me added confidence and know-how to come back to my firm and guide
the technical staff in BD approaches and plans." --Vanessa
Pelletier, Marketing Consultant, Treadwell & Rollo,
Inc. |
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Registration Fees
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Regular
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Early*
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| SMPS Member: |
$375
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$325
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| Non-Member: |
$525
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$475
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Build Business attendees enjoy the
following discounted fees**:
| SMPS Member: |
$295
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| Nonmember: |
$445
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Register early and save $50!*
Register a team and save $100!*
Discounts may not be combined.**
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More Information
Program Agenda
Instructors
Registration
Brochure 
Registration Form
Four Easy Ways to Register!
Online: Click the city name above.
Fax: 703.549.2498
Phone: 800.292.7677, x228
Mail: Print and complete the form above and mail to:
Attn: Education
SMPS
44 Canal Center Plaza
Ste 444
Alexandria, VA 22314
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Bring "The Basics of Business
Development" to Your Office!
SMPS will come to you! SMPS' in-house programs
offer training for larger teams for a fixed price. This means no time
out of the office, no travel expenses, and consistent training for the
entire group. Each program can be tailored to meet your organization's
needs and schedule. Call 800.292.7677, x228, for details and
pricing.
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