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Bring "A/E/C Essentials" to Your
Office!
This
program is currently available only as part of SMPS' In-House Training
program, which offers training for larger teams for a fixed price. This
means no time out of the office, no travel expenses, and consistent
training for the entire group. Each program can be tailored to meet your
organization’s needs and schedule. Call 800.292.7677, x228, for
details and pricing.
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Request
Information
In-House Training Information
Form 
In-House Training Brochure 
A/E/C Essentials Brochure
Fax:
703.549.2498
Phone:
800.292.7677, x223
SMPS
Attn: Education
44 Canal Center Plaza, Suite 444
Alexandria, VA 22314
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Program
Description
Are you new to the design and building industry? Are you
baffled by industry buzz words and jargon, interrelationships, and
responsibilities? If you answered "yes" to any of these questions, then
"A/E/C Essentials" is for you! This concentrated,
one-day seminar was created exclusively for the design and building
industry novice. Starting with industry basics, you will
learn:
- The roles of the architect, engineer, and
contractor
- How a project emerges from a client’s need and progresses
from concept to finished structure
- History and size of the U.S. construction
industry
- Top professional associations and their role
in the industry
A case study will be used throughout the day to
tie learning to an actual A/E/C project. Interactive exercises encourage
networking while reinforcing important concepts. By the end of the day
you will understand:
- The roles of the architect, engineer, and
contractor
- How clients select design/construction firms
- Project delivery systems, fees, and phases
- How projects are financed
- How technology impacts design and construction
- Broad trends and future issues of the industry
- Regulatory compliance and insurance issues
- Clients: who they are, how they differ, what they
value
What You Get
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100-page seminar and workbook
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Bibliography and web site resource
lists
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Glossary of abbreviations, industry terms,
and acronyms
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Sample cost guide
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Rankings of top A/E/C firms
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Mathematical tables and conversion
tables
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Recommended book list for further
reading
Who Should Attend?
Professionals with less than 12 months of industry experience
working in:
- Marketing
- Business Development
- Administration
- Finance/Accounting
- Human Resources
- Information Technology
ADDITIONAL EDUCATIONAL
OPPORTUNITY:
Enhance your learning experience with a one-day seminar
offered by “A/E/C
Essentials” instructor Dr. Dennis
Schrag.
Powerful, Persuasive Proposals
Crafting winning proposals is part art and part science. This
seminar will provide a solid, proven system for preparing proposals that
resonate with clients. Participants will learn:
- the truth about the client selection process
- how to reduce chaos in proposal development
- why a win strategy is so important and how to develop
one
- how to write a proposal that is readable
- how to sell hard in the proposal
- production elements that make your proposal
memorable.
Click here to download the full program
agenda.
About the Instructor
Dr. Dennis Schrag is the president of The
Longview Group, a management consulting organization that provides
training services nationally and internationally. Dr. Schrag is
currently on the faculty of the Henry B. Tippie College of Business at
the University of Iowa and teaches a variety of MBA-level courses. Prior
to joining the University of Iowa, he was the corporate marketing
manager for The Stanley Group, an ENR 100 firm. Dr. Schrag is a
Fellow of SMPS and is a trustee of the SMPS Foundation.

Earn up to 13 CEUs!
"A/E/C Essentials" and "Powerful, Persuasive
Proposals" are each approved for 6.5 hours of Certified
Professional Services Marketer (CPSM) continuing education units from
SMPS.
Registration Fee - Register early and save!
| “A/E/C Essentials” seminar
+ Powerful, Persuasive Proposals rates*: |
| SMPS Members: $795 ($645 early-bird) |
Nonmembers: $945 ($795 early-bird) |
| “A/E/C Essentials” seminar
only rates*: |
| SMPS Members: $495 ($395 early-bird) |
Nonmembers: $595 ($495 early-bird) |
| Powerful, Persuasive
Proposals only rates: |
| SMPS Members: $350 |
Nonmembers: $400 |
*Early-bird discounts apply as follows: $100/person on "A/E/C
Essentials" only and $150/person on "A/E/C Essentials + "Powerful,
Persuasive Proposals." Early-bird discounts apply to
prepaid registrations received 30 days in advance of program
date. Teams of three or more from the same company also benefit
from a $100/person discount on each applicable registration rate above.
Registrations must be submitted together. Early-bird discounts not available.
Cancellation Policy Cancellations must be received
in writing by mail, fax, or e-mail and sent to SMPS, 44 Canal Center
Plaza, #444, Alexandria, VA 22314, 703.549.2498 (fax), or continuouslearning@smps.org.
Registration fees will be fully refunded if written cancellation is
received two weeks prior to the event. No registration fees will be
refunded with less than two weeks' notice. A substitute may attend for
no extra charge in another city within 12 months of the original event,
provided SMPS is notified of the substitution or transfer prior to the
start of the event. A registration can be transferred only once and fees
cannot be refunded after a transfer has been made. If SMPS cancels a
workshop for any reason, SMPS' liability is limited to the workshop fee.
SMPS policies are subject to change without notification.
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