A/E/C Essentials: An Introduction to the Design and Construction Industry

Master building industry basics and become a more valuable team player in this day-long, interactive seminar. “A/E/C Essentials” was created specifically for design and building industry novices who want to improve their job performance and increase their value to their firms. Register 30 days in advance and save!

• Program Description
• Powerful, Persuasive Proposals Seminar Description
• About the Instructor
• Earn CEUs
• Registration Fee

Bring "A/E/C Essentials" to Your Office!

This program is currently available only as part of SMPS' In-House Training program, which offers training for larger teams for a fixed price. This means no time out of the office, no travel expenses, and consistent training for the entire group. Each program can be tailored to meet your organization’s needs and schedule. Call 800.292.7677, x228, for details and pricing.   

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A/E/C Essentials Brochure 

Fax: 703.549.2498
Phone: 800.292.7677, x223

 SMPS
Attn: Education
44 Canal Center Plaza, Suite 444
Alexandria, VA 22314

Program Description
Are you new to the design and building industry? Are you baffled by industry buzz words and jargon, interrelationships, and responsibilities? If you answered "yes" to any of these questions, then "A/E/C Essentials" is for you! This concentrated, one-day seminar was created exclusively for the design and building industry novice. Starting with industry basics, you will learn:

• The roles of the architect, engineer, and contractor
• How a project emerges from a client’s need and progresses from concept to finished structure
• History and size of the U.S. construction industry
• Top professional associations and their role in the industry

A case study will be used throughout the day to tie learning to an actual A/E/C project. Interactive exercises encourage networking while reinforcing important concepts. By the end of the day you will understand:

• The roles of the architect, engineer, and contractor
• How clients select design/construction firms
• Project delivery systems, fees, and phases
• How projects are financed
• How technology impacts design and construction
• Broad trends and future issues of the industry
• Regulatory compliance and insurance issues 
• Clients: who they are, how they differ, what they value

What You Get

• 100-page seminar and workbook
• Bibliography and web site resource lists
• Glossary of abbreviations, industry terms, and acronyms
• Sample cost guide
• Rankings of top A/E/C firms
• Mathematical tables and conversion tables
• Recommended book list for further reading

Who Should Attend?
Professionals with less than 12 months of industry experience working in:

• Marketing
• Business Development
• Administration
• Finance/Accounting
• Human Resources
• Information Technology

ADDITIONAL EDUCATIONAL OPPORTUNITY:
Enhance your learning experience with a one-day seminar offered by “A/E/C Essentials” instructor Dr. Dennis Schrag.

Powerful, Persuasive Proposals

Crafting winning proposals is part art and part science. This seminar will provide a solid, proven system for preparing proposals that resonate with clients.  Participants will learn:

• the truth about the client selection process
• how to reduce chaos in proposal development
• why a win strategy is so important and how to develop one
• how to write a proposal that is readable
• how to sell hard in the proposal
• production elements that make your proposal memorable.

Click here to download the full program agenda.

About the Instructor
Dr. Dennis Schrag is the president of The Longview Group, a management consulting organization that provides training services nationally and internationally. Dr. Schrag is currently on the faculty of the Henry B. Tippie College of Business at the University of Iowa and teaches a variety of MBA-level courses. Prior to joining the University of Iowa, he was the corporate marketing manager for The Stanley Group, an ENR 100 firm. Dr. Schrag is a Fellow of SMPS and is a trustee of the SMPS Foundation.

Earn up to 13 CEUs!
"A/E/C Essentials" and "Powerful, Persuasive Proposals" are each approved for 6.5 hours of Certified Professional Services Marketer (CPSM) continuing education units from SMPS.

Registration Fee - Register early and save!

*Early-bird discounts apply as follows: $100/person on "A/E/C Essentials" only and $150/person on "A/E/C Essentials + "Powerful, Persuasive Proposals." Early-bird discounts apply to prepaid registrations received 30 days in advance of program date. Teams of three or more from the same company also benefit from a $100/person discount on each applicable registration rate above. Registrations must be submitted together. Early-bird discounts not available.

Cancellation Policy Cancellations must be received in writing by mail, fax, or e-mail and sent to SMPS, 44 Canal Center Plaza, #444, Alexandria, VA 22314, 703.549.2498 (fax), or continuouslearning@smps.org. Registration fees will be fully refunded if written cancellation is received two weeks prior to the event. No registration fees will be refunded with less than two weeks' notice. A substitute may attend for no extra charge in another city within 12 months of the original event, provided SMPS is notified of the substitution or transfer prior to the start of the event. A registration can be transferred only once and fees cannot be refunded after a transfer has been made. If SMPS cancels a workshop for any reason, SMPS' liability is limited to the workshop fee. SMPS policies are subject to change without notification.