Benefits of Certfication

The Benefits of Certification to the Individual

Being a Certified Professional Services Marketer (CPSM) means being a part of something special. You have successfully positioned yourself amongst an elite group of professional services marketers who have invested in themselves and understand and embrace the need for continuous improvement through education, enhancing their opportunity for professional success.

The CPSM designation is a recognized mark of distinction. The achievement offers you a wide range of important benefits: 

• Increased knowledge in strategic market planning, market research, plan implementation, business development, and promotion
• Demonstrates your dedication to the professional services marketing profession
• Industry recognition of professional competence
• Enhanced credibility with employers, clients, and peers
• Improved ability to compete in the job market
• Potential for increased compensation and benefits
• Career advancement
• Public recognition in the Roster of CPSMs on the SMPS website
• Invitation to CPSM-only educational and networking events at the SMPS National Conference
• Access to the exclusive CPSM list-serve

For more information, download the New CPSM Benefits Brochure.

Upon earning the CPSM designation, you will receive:

• A personalized certificate of achievement
• A CPSM lapel pin
• A notification letter sent to your employer
• Acknowledgement in SMPS's publications, on our web site, and at our National Marketing Conference
• A professional designation that is portable as you move geographically or from one service industry to another.

For more information, download the New Making Your CPSM Credential Work for You.

SMPS, the authority on marketing professional services, has published the Domains of Practice for Professional Services Marketers, which is the body of knowledge outlining the disciplines and skills required for successful professional services marketing. Through the SMPS certification program, an employer can be assured that their marketing professional(s) has what it takes to generate profitable business through demonstrated proficiency in the domains of practice.

Certification is a time-tested means of measuring a professional's credentials. The CPSM sets the standard for all service-marketing professionals within any industry: architecture, engineering, and others. Because the Certified Professional Services Marketer (CPSM) designation is the model for excellence within the services marketing profession, qualifying for it demonstrates an employee's pledge to excellence.

A CPSM on staff brings many attributes to the organization:

• Diverse background and skills to successfully develop meaningful project opportunities for the firm
• Documented background and experience in marketing management to help plan the future growth and prosperity of the firm
• Knowledge and experience to complete projects more effectively than their peers
• Commitment to keeping abreast of the latest marketing trends
• Increased professionalism.

CPSMs are identified as the experts — professionals who stand out from the rest of the pack. They know professional services marketing better than their peers and have turned that knowledge into results. They've developed databases of qualified prospects, found the most creative ways to communicate with them, built the types of relationships that generate ongoing business opportunities, and prepared proposals and presentations that win new business. CPSMs know how to find and deliver profitable business! Consequently, employers can be confident that they have hired the best-qualified professionals to market their firm’s services.

For more information on how CPSM employees can benefit your firm, download  the  CPSM Employer Brochure.