Tucker Receives 2000 Marketing Achievement Award
By Kay Lentz, CEO, The Lentz Group, and Chair, 2000 Marketing
Achievement Award Committee.
Since 1987, the Marketing Achievement Award has honored individuals who
have made significant contributions to the profession of marketing
professional services.
This year's recipient, Randolph W. Tucker, P.E., has set the standard
for technical professionals as marketers of professional services. Randy
has directed marketing for the same firm, Rolf Jensen & Associates,
for more than 25 years-a rare feat in our ever-changing industry. While
he was continuously serving SMPS (co-founder of both the Houston and
Chicago Chapters and 1989-1990 National President), he served the
Society of Fire Protection Engineers and other technical organizations
with the same tenacity. Randy was even the first chairman of the
Marketing Achievement Award Committee (1987)-so it seems apropos he
should be so honored as the 2000 Marketing Achievement Award
recipient.
Randy's peers describe him and his contributions to the profession with
respect and enthusiasm.
"Randy is a great role model for those talented professionals who want
to expand their sphere of influence within their firms, their industry,
and their world (without having to change jobs to do so). Not only
that-he is living proof that you can accomplish all those things and be
a nice guy, too!" -Howard J. Wolff, Senior Vice President and
International Director of Marketing, Wimberly Allison Tong &
Goo
"Randy and I grew up together in the industry and SMPS. He is a
wonderful mentor and teacher to all. He teaches at the
college/university level, he is a great guide for young engineers, and
he gives people the opportunity to become leaders themselves!" -Phyllis
Boyea, CPSM, Director of Marketing, DBR Engineering Consultants,
Inc.
"I've know Randy since a bunch of us founded the Chicago Chapter in 1979
and can personally attest to his superior skills in networking, business
development, and leadership in the Society. But what I'd never seen was
his concurrent leadership on the technical side of his profession: the
teaching, the numerous articles, and the stewardship of his particular
consultancy. By recognizing Randy, we are applauding an incredible blend
of marketing skills, project/operational ability, and professional
dedication." -Lisbeth Quebe, FSMPS, Vice President, RTKL
Associates
"Some years ago, Weld Coxe made the point that Janet Goodman Aubry had
become a role model who created the career path for the 'non-technical'
person from marketing coordinator to firm principal. Randy equally is
that role model as the closer-doer; he has set the course that legions
of other aspiring 'technical' professionals can follow." -W. Bruce Lea
III, Marketing Director, Gilbane Building Company
"Having known Randy since the '70s when SMPS was in its infancy, he is
truly a well-rounded leader. I remember his no-nonsense approach to his
SMPS National Presidency when he developed and implemented a long-range
plan to get SMPS in the black, as well as his wearing black as he picks
his guitar and belts out lyrics to 'Red Neck Mother' (it's a Texas
thing)!" -Kay Lentz, FSMPS, CEO, The Lentz Group
"Randy Tucker is loved by his friends, valued by his clients, cursed by
his competitors, and admired by his peers. His tireless commitment to
education has resulted in over 50 articles and programs to audiences
from San Antonio to Singapore. Yet, there's another side of Randy that
few see. It's the side that has lived on airplanes and airport food, in
hotels and taxis, in the relentless pursuit of his true passion:
winning! Randy Tucker loves to win and hates to lose! I know-I've done
both with him for over 25 years." -William L. Peel Jr., AIA, Chief
Administrative Officer, Metro National Corporation
This year's Marketing Achievement Award selection committee included
past recipients Kay Lentz, FSMPS, Committee Chair; Howard Wolff; Laurin
McCracken, AIA, MCRS, FSMPS; Nancy Cameron-Egan; and Lisbeth Quebe,
FSMPS, as well as Valerie Taylor, SMPS Director of
Education.
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