About the SMPS Foundation
The SMPS Foundation is a not-for-profit 501(c)(3) organization
established by the Society to promote research and education that
advances the body of knowledge in the field of professional services
marketing and develops a greater understanding of the role and value of
marketing in the industries we serve.
The SMPS Foundation actively promotes recognition of professional
services marketing as an essential element of the modern A/E/C business
model. It seeks to identify and evaluate evolving marketing
practices and to provide marketers with information and tools needed to
achieve effective results in the changing business environment.
The SMPS Foundation undertakes a number of activities to
support these objectives:
- Conduct industry surveys to identify developing trends
- Fund original research to measure and evaluate effectiveness of both
fundamental and new marketing practices
- Perform literature searches and publish white papers on timely
marketing issues
- Organize periodic Thought Leaders Retreats to stimulate tap the
collective insights of experienced practitioners and prepare an annual
compendium of future-thinking papers
- Forecast shifting economic conditions and their anticipated impact
on different segments of the industry
- Publish results of surveys, research and trends analyses
- Support revision and publication of the Marketing Handbook for the
Design and Construction Professional, the most authoritative guide to
marketing excellence
- Assist in developing a comprehensive Standards of Practice for
professional services marketing
- Annually award the Ron Garikes Student
Scholarship to a student pursuing a career in
professional services marketing
- Cooperate with other industry associations and their foundations on
matters of mutual interest and benefit
Research and White Papers
Each year, the Foundation seeks proposals for original
research to educate the industry and contribute to the body of knowledge
on professional services marketing.
JUST RELEASED:
Follow this link to review six, new White
Papers that were presented during Build Business in
July 2010! Scroll down the page to review and download white papers from
prior years.
Support the Foundation—Invest 2
Thrive!
The work of the SMPS Foundation is funded entirely by
voluntary, tax-deductible contributions from both individuals and
corporate donors who recognize the growing importance of
marketing’s role and who wish to invest in its future.
Sincere appreciation is expressed to our 2009-10 Corporate and Individual
Donors!
Think Tank Programming
Can't Miss
Event: The Foundation plans an annual "meeting of the
minds" to discuss topics affecting the A/E/C industry with senior
leaders. Follow this
link for information on the October 12
program, "Wake Up, Recover, and Grow in
2011!"
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